But for some tech savvy employers and recruiters, successfully marketing and branding yourself online may get you noticed. Marketing yourself online can be a great way to foster a fabulous reputation for yourself (or not so fabulous, depending on how well you do it). Here are some ideas to build your online brand and boost your #jobcred:
1. Start with creating a focus or a theme about yourself. What is it that you stand for? Are you a wedding cake decorator focusing on gluten free desserts? Are you a sales rep specializing in widgets? Consistently focusing on common ideas or interests builds on your reputation as an engaged and knowledgeable member in your particular field.
2. Edit yourself. Take down any inappropriate pics and try to limit the nonsensical posts that might cause a potential employer or recruiter to misjudge you. You can also check your privacy settings within your social network of choice(s) to limit public views of your account.
3. Give some thought to the design of your Twitter and Facebook pages. A lot of sites, such as Tweety Got Back offer not only free Twitter themes, but also matching pictures for your Facebook timeline. Cohesive, polished looks offer another opportunity to associate yourself with a certain idea/theme.
4. If you’re not on Twitter, get on Twitter, and tweet appropriately. Follow businesses you’re interested in and people with similar interests, and don’t be afraid to engage with them. Twitter is becoming more and more like one big conversation. Use it to network, participating in Twitter chats, etc. to build your name and reputation in online communities in your field.
5. And of course, LinkedIn. As the go-to social networking site for job searching, you can’t write an article like this without mentioning it. Group discussions are a great way to network, and don’t forget to ask past managers and colleagues to ask for recommendations, these are a great tool that can help set you aside from other candidates.
6. Depending on what kind of industry you’re in and what kind of time management skills you have, a blog is also something to think about. Writing fresh articles on things relevant to your industry gives you the appearance of being an expert. Also, think of blogs as databases of searchable keywords for Google to sort through. If you have a high-quality blog with good search results, potential employers (or depending on your circumstances, potential clients) searching through similar topics have a greater chance of finding you.
By maintaining a solid, knowledgeable online presence, you’re stacking your odds at getting noticed and employed, but remember — no matter how well you market yourself online, a good resume, cover letter and first impression are all key factors, and hold greater weight than a good twitter page.